How To Books results

Core skills and tasks for setting up and managing small businesses

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85 Inspiring Ways to Market Your Small Business
Inspiring, Self-help Marketing Strategies That You Can Apply to Your Own Business Immediately
Author  Jackie Jarvis 
Extract: Offers ideas and explains how they will benefit your business, what you need for them to work, and how you can apply them to your own business immediately. This book helps you to: understand your market place, competition, and customer; create reasoned foundations for your business; develop your marketing message on credible foundations; and more.

Binding: Paperback    ISBN: 9781845281670 Pub Date: 15 Jan 2007    List price: £10.99  Online price: £9.34

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Buying a Business and Making it Work
A Step-by-Step Guide to Purchasing a Business and Making it Successful
Author  Mark Blayney  Binding: Paperback    ISBN: 9781845280413 Pub Date: 27 May 2005    List price: £16.99  Online price: £14.44

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How to Get Free Publicity
A Handbook for Small Businesses, Clubs, Schools or Charities
Author  Pam Austin  Bob Austin 
Extract: Aims to help you open the door to powerful free publicity. This step-by-step manual takes you through who you should target and what journalists are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors.

Binding: Paperback    ISBN: 9781845281809 Pub Date: 30 Mar 2007    List price: £8.99  Online price: £7.64

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How to Grow Your Small Business Rapidly Online
Cost-effective Ways to Making the Internet Really Work for Your Business
Author  Jim Green 
Extract: For the small business owner, the internet is a cost effective marketing device of the 21st century. This book shows you how to take advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available, as well as resources that can make the difference between building a business or shutting up shop.

Binding: Paperback    ISBN: 9781845281595 Pub Date: 15 Dec 2006    List price: £10.99  Online price: £9.34

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How to Run a Successful Pub
A Comprehensive Guide to Acquiring and Running Your Own Licensed Premises
Author  Mark S. Elliott 
Extract: Helps you to: find your ideal pub; plan and set-up your business; target your customers; make more money; control your sales; and maximise your profits. This work also contains practical advice on marketing, managing staff, bookkeeping, licensing law, drinks, food, fruit machines, raising finance and the necessary regulations.

Binding: Paperback    ISBN: 9781845281267 Pub Date: 25 Aug 2006    List price: £14.99  Online price: £12.74

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Make it Your Business
The Ultimate Business Start-up Guide for Women
Author  Lucy Martin  Bella Mehta 
Extract: Presents the commercial and technical knowledge essential to any start-up business. This book is written by authors who are successful business owners, who share a passion for empowering and enabling women to fulfil their personal and professional potential.

Binding: Paperback    ISBN: 9781905862009 Pub Date: 04 Oct 2006    List price: £12.99  Online price: £11.04

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Producing Successful Magazines, Newsletters and E-zines

Author  Carol Harris 
Extract: Carol Harris presents great ideas, practical help and straightforward guidance for anyone planning their own publication. The text covers newspapers, magazines, journals, newsletters, reports, information sheets, e-zines and electronic newsletters.

Binding: Paperback    ISBN: 9781857039641 Pub Date: 25 Jun 2004    List price: £12.99  Online price: £11.04

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Putting Heads on Beds
The Complete Practical Guide to Marketing Your Independent Hotel or Guest Accommodation
Author  Michael Cockman 
Extract: Tells you what you need to know about making a success of your independent hotel or guest accommodation. This work helps you find out to: price your product for maximum profit; generate loads of free publicity; set up systems that make your life easier; open your mind to local revenue potential; and more.

Binding: Paperback    ISBN: 9781845281175 Pub Date: 30 Jun 2006    List price: £14.99  Online price: £12.74

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Setting Up and Running a Limited Company
A Comprehensive Guide to Forming and Operating a Company as a Director and Shareholder
Author  Robert Browning 
Extract: Covering best practice and statutory regulations, this guide to setting up and running a limited company addresses all the essentials and includes sample forms and checklists.

Binding: Paperback    ISBN: 9781857038668 Pub Date: 01 Apr 2003    List price: £12.99  Online price: £11.04

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The Small Business Start-up Workbook
A Step-by-step Guide to Starting the Business You've Dreamed of
Author  Cheryl D. Rickman 
Extract: A modern approach to business start-up, this book includes information on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. It provides a step-by-step guide to researching and formulating your business ideas, and planning the right marketing strategies.

Binding: Paperback    ISBN: 9781845280383 Pub Date: 27 May 2005    List price: £12.99  Online price: £11.04

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Starting and Running a B and B
A Practical Guide to Setting Up and Managing a Bed and Breakfast Business
Author  Stewart Whyte  Nigel Jess 
Extract: Intended for B and B owners, this book provides insights for the experienced and inexperienced.

Binding: Paperback    ISBN: 9781845281564 Pub Date: 02 Oct 2006    List price: £12.99  Online price: £11.04

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Starting Your Own Childminding Business
How to Set Up High Quality Childcare in Your Own Home
Author  Allison Lee 
Extract: With more and more women with young children returning to work, hundreds of thousands of children in England and Wales are being cared for by childminders. This book helps you to: decide whether a career working with children is for you; decide whether working from your own home suits you, your family and your lifestyle; and more.

Binding: Paperback    ISBN: 9781845280970 Pub Date: 24 Feb 2006    List price: £12.99  Online price: £11.04

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Successful Seminar Selling
The Ultimate Small Business Guide to Boosting Sales and Profits Through Seminars and Workshops
Author  Phil Calvert 
Extract: This practical, comprehensive book reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events.

Binding: Paperback    ISBN: 9781857039665 Pub Date: 28 May 2004    List price: £10.99  Online price: £9.34

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Turning a Business Around
How to Spot the Warning Signs and Ensure a Business Stays Healthy
Author  Mark Blayney 
Extract: There is lots of advice around for starting a business, but less for when it is established but un-profitable, or gets into difficulties. This guide helps you turn a business around by explaining: why businesses fail, how to spot the warning signs, key ways to stabilise your finances, and how to devise a realistic recovery plan and manage it.

Binding: Paperback    ISBN: 9781845280635 Pub Date: 01 Aug 2005    List price: £12.99  Online price: £11.04

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