Spanish Property Exhibitions
Moving from 'passive to active' mode means making a positive commitment. This commitment is the first real step to the fulfilment of a dream. Armchair contemplation is now over. Going to an exhibition is metaphorically 'getting one's feet wet'. Property exhibitions are commonplace; small ones run in hotels throughout the year, large ones in conference or exhibition centres in the spring and summer.
Objectives
Before going to a property exhibition, have some crystal clear objectives. This is not a time to fall for the seductive charms of a salesperson. Nor is it the time to be woolly headed. What is the object of going to a property exhibition? Here are a few suggestions.
- To confirm perceptions about an area of choice.
- To obtain more facts about properties, styles and prices.
- To acquire brochures, particularly those with plans and photographs.
- To ask questions.
- To choose an agent, one who has sincerity, knowledge and a wide selection of properties to sell.
- Lastly, if relaxed about these facts, plan a visit to Spain to look at some properties.
The Exhibition
It is a colourful, noisy affair. Orange and yellow are dominant colours, not only representing the Spanish flag, but lemon and orange crops too. The babble of noise is people talking, with much verbal fencing, displays of knowledge or lack of it, or locations being visited or revisited. Salespeople are anxious to 'close'. Visitors are still wary, asking questions, getting facts. Sangria, that mass Spanish anti-depressant, is usually available.
What of the exhibitor? They may be an international property company, or a British estate agent with interests in Spain. What are their objectives? It is not to sell a house since they do not have the necessary detailed, up to the minute information to hand. It is simply to move people to the next step in the selling process, by giving facts and persuading them to go on a ridiculously cheap inspection flight.
