Handbook, Personal Coach and Business Advisor in One!
At last … a comprehensive handbook written specifically for women, by women, that gives you the know-how and the confidence to launch your business idea and make a profit without selling out or burning out. Stories and tips from real women illustrate how straightforward, empowering and rewarding it is to run a business, whether it's a spare-room start-up or an international empire.
Businesswomen Lucy Martin and Bella Mehta share a passion for enabling women to reach their full potential. In their new book, they lead you through:
· how to turn your idea into reality
· the skills and qualities you need for business ownership
· how to overcome real and perceived barriers to self-employment
· practical aspects of business made simple: finance, contracts and customers
· how to achieve that elusive work-life balance
· integrity as a vital part of your success
Women set up businesses in a variety of circumstances, and for many reasons, but a universal driver is the prospect of more freedom and control over their working lives, home lives and environment, not to mention having fun and making a good living at the same time. Lucy and Bella combine the support, objectivity and encouragement of a mentor, with the commercial and technical advice essential to any start-up business.
Make It Your Business is your business advisor, personal coach and best friend in one easy-to-read handbook. Publishing September 2006!