This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth
REVIEWS:
Recommended as one of the 'Top 10 Business Books' by The Independent. 'His techniques obviously work because, aside from his work as a business lecturer, he is still an active entrepreneur. The book is also full of practical hints about handling tax, approaching potential funders and finding suitable premises.' The Independent. 'Encouraging and practical, Green's book covers all the basics. An entrepreneur himself, Green knows the questions to ask.' Management Today. 'Practical advice presented in a clear and concise style.' Moneywise. 'An easy-to-read and motivating book.' Making Money.
AUTHOR BIOG:
Jim Green is himself a successful entrepreneur who also writes and lectures on a wide range of business topics.
CONTENTS:
CONTENTS
List of illustrations
Preface
1. Getting started
2. Finding ideas
3. Creating a winning business plan
4. Funding your enterprise
5. Planning ahead
6. Marketing your enterprise
7. Cultivating the selling habit
8. Developing the right qualities
9. Maintaining progress
10. Powering your way to success
11. Why women excel in small business
12. Why you need a website even if your business is offline 13. Devising master checks for ongoing efficiency
14. Monitoring growth using an audit checklist
Glossary of Business Terms
Appendix 1
- Source of Public Sector Assistance
Appendix 2
- The Internet
Business Address Book
More Business Books to Help You
Index.
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