Whether you dream of owning a corner shop or starting the next High Street chain, there are few more exciting prospects than starting your own business. The number of people choosing to shape their own destiny is growing and is open to people of all ages. Entrepreneurs over the age of 45 increased by 26 per cent last year and the average age of those who start their own business is 39. If you get it right the rewards can be great - not only in financial terms but in the sense of achievement. This book will guide you through the whole start up process and steer you on towards success. Defining your business strategy Researching the market and setting the right price Writing a business plan and raising finance Recruiting and managing staff Forecasting, budgeting and accounting Buying an existing business or franchise
AUTHOR BIOG:
Alan Le Marinel is a much sought-after management consultant with a background in business banking.
CONTENTS:
1. Thinking through your idea
2. Complying with legislation
3. Setting objectives
4. Defining your business strategy
5. Obtaining the right support
6. Researching the market
7. Identifying your products
8. Setting the right price
9. Employing new staff
10.Being in the right place
11.Promoting your business
12.Using professional help
13.Compiling financial forecasts
14.Looking at grants and subsidies
15.Writing your business plan
16.Raising finance
17.Keeping your accounts
18.Looking at franchising options
19.Buying an existing business
20.Maintaining quality standards
21.Exporting for the first time
22.Dealing with problems
23.Staying ahead of the competition
24.Using technology in your business Useful contacts Glossary Index
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