Concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ on an idea. This book contains topics such as : Finding a good idea; Getting started; Creating a winning business plan; Funding your enterprise; Marketing your business; and, Maintaining progress.
REVIEWS:
"'His techniques obviously work because, aside from his work as a business lecturer, he is still an active entrepreneur. The book is also full of practical hints about handling tax, approaching potential funders and finding suitable premises.' The Independent 'Encouraging and practical, Green's book covers all the basics...an entrepreneur himself Green knows the questions to ask.' Management Today 'Practical advice presented in a clear, concise style.' Moneywise 'An easy-to-read and motivating book.' Making Money." 'Full of practical advice, this book explains how to develop an exciting enterprise from the original germ of an idea.' Moneywise
AUTHOR BIOG:
Jim Green is himself a successful entrepreneur who also writes and lectures on a wide range of business topics.
CONTENTS:
1. Getting started
2. Finding ideas
3. Creating a winning business plan
4. Funding your enterprise
5. Planning ahead
6. Marketing your enterprise
7. Cultivating the selling habit
8. Developing the right qualities
9. Maintaining progress
10. Powering your way to success
11. Why women excel in small business
12. Why you need a website even if your business if offline
13. Devising master checks for ongoing efficiency.
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