Carol Harris presents great ideas, practical help and straightforward guidance for anyone planning their own publication. The text covers newspapers, magazines, journals, newsletters, reports, information sheets, e-zines and electronic newsletters.
AUTHOR BIOG:
Carol Harris has produced magazines and newsletters for a wide range of organisations and is currently the publisher and editor of Effective Consulting magazine. She also trains and coaches people in personal and business skills.
CONTENTS:
1. Identifying your audience
2. Principles, values and ethics
3. Producing a business plan
4. Carrying out research
5. Deciding on the style, frequency, format and design of your magazine
6. Editorial
7. Selecting and organising topics and items
8. Getting contributions
9. Writing, interviewing and proofreading skills
10. Sales, advertising and sponsorship
11. Guidance to contributors and advertisers
12. Production
13. Equipment and resources
14. Distribution
15. Project management
16. Publicity
17. Reader surveys
18. Ensuring quality and dealing with problems
19. Newsletters
20. Electronic publications
21. Additional items
22. Summary of key points and action planning
Appendices
1. Glossary
2. Resources list
3. Guidance to contributors
4. Terms and conditions of advertising
5. Setting up a web site and electronic discussion group
6. Projects on magazine production for schools and colleges
7. Sample press release
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