There is lots of advice around for starting a business, but less for when it is established but un-profitable, or gets into difficulties. This is a guide to help you when the going gets tough. It acts as a smoke detector - to help spot the early warning signs of approaching difficulty, and as a fire extinguisher - for immediate use in a crisis. It will help you to turn a business around by explaining: why businesses fail, how to spot the warning signs, key ways to stabilise your finances, how to devise a realistic recovery plan, and how to manage that plan into effective action.
REVIEWS:
"'Inspiring and full of proven steps to help you trade out of tough times.' - HSBC Business Update 'An invaluable guide to companies in trouble or in need of a tool to help them out of a crisis.' - Business Money 'Should come with the words 'don't panic' on the front & be given out to anyone starting up in business! Down to earth practical advice that's not just for businesses in difficulty but for anyone looking to work on their business & not just in it. Use it to manage your bank manager!' - An Amazon Reader"
AUTHOR BIOG:
Mark Blayney worked for one of the UK's leading accountancy firms as partner in charge of strategic consultancy and turnaround business. He now runs a strategy consultancy and financing brokerage which specialises in turnarounds and business revenues. He lives in Bishop Auckland, Durham, UK.
CONTENTS:
1. Turnaround
SECTION 1 - Recognise the need for a fast turnaround
2. Spotting the warning signs of business failure
3. Understand why businesses fail
SECTION 2 - Stabilise your finances
4. Understanding your immediate financial position
5. Managing a real cash crisis
6. Understanding and controlling your financial performance
SECTION 3 - Devise a plan
7. Setting the strategy
8. Managing marketing
SECTION 4 - Make it happen
9. Managing change
10. Managing the risks.
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