Example of a Mission Statement
Our mission statement concentrates on the four key components that we consider essential to our customers, our investors, our staff and the community in which we operate.
We aim to operate an ethical business in the financial services sector offering products and services that provide value for money.
Quality to our Customers
We value our customers as the foundation of our business. Our relationships with customers and suppliers are based on principles of respect and mutual benefit. We aim to develop profitable and lasting relationships. We want to build on what we do well and to innovate to meet changing customer needs.
Quality to our Investors
We have a long-term responsibility to everyone who has a stake in the business to operate with care, efficiency and, of prime importance, at a profit. Our objective is to earn the profits needed to provide a consistent increase in the value of our shareholders' investment, obtain the highest credit ratings and finance the ongoing development and growth of our business.
Quality to our Staff
We respect the experience and skills of our staff and value the contribution that every person makes to the business team. We recognise that pride and enjoyment in the job come from commitment, leadership by example and accomplishment. Our goal is to work together to reward, train and develop our staff in ways that acknowledge performance and individual abilities.
Quality to the Community
We recognise that our actions must acknowledge our responsibilities for the wellbeing and stability of the community as a whole. With this in mind we will aim to support the community through the involvement of our staff in voluntary roles, in addition to which we pledge to donate a contribution of 1% of our total profits to charitable causes.