Effective Business Communication
Face-to-face meetings can result in awkward pauses and initial shyness for those who are not brimming with confidence. To help you over this hurdle, you can approach the meeting fully prepared and well armed if you have a look at the following factors.
In order to get your message across, think about what you are trying to achieve during the dialogue:
- What information do you wish to convey?
- What do you want the other person to do as a result?
Organise yourself beforehand. Jot down notes about your major points. Be positive and keep the message simple.
Clarity is Paramount for Effective Communication
What is communication? In short, it's signalling. The transmission, by speaking, writing or gestures, of information which evokes understanding.
That's simple enough, isn't it? Straightforward in theory but in practice it's fraught with dangers - particularly if you have high expectations from these important business connections.
Communication is not just speaking, writing or gesticulating. It's more than the transmission of information. Something else has to occur for the communication to be complete. The other party in the communication process has to engage their brain and receive the message.
There are some points to remember when considering the various methods of communication and some hazards to be aware of when dealing with business relationships:
- Only 7% of the impact you make comes from the words you speak.
- The rest is visual - your appearance, the sound of your voice and your body language.
- You can break that 7% further down into sections:
- the type of words you use
- the sort of sentences you use
- how you phrase them.
Voicing Your Thoughts
Pay attention to your voice. Tone, inflection, volume and pitch are all areas to consider. Most people don't need to develop their speaking voice, but there are many who do not understand how to use it effectively.
The simplest way is to compare the voice to a piece of music - it is the voice that is the instrument of
interpretation of the spoken word.
Those who have had some training in public speaking sometimes use mnemonics as memory joggers for optimum vocal effect. One simple example is R S V P P P:
- Rhythm
- Speed
- Voice
- Pitch
- Pause
- Projection.


