Sample Business Plan
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Sample Business Plan:

The Nature of Our Business

Position to Date

All of our initial research has been fully compiled and as soon as we have purchased our computer system, printer and business stationery we will be in a position to commence trading.

Mission Statement

Phoenix Business Plans has been founded to fill a niche that exists in the market place. We will compile business plans rapidly and efficiently, at a fraction of our competitors' prices, whilst maintaining the highest levels of quality and client service at all times. The success of our business will be directly influenced by our dedication to continually improving the quality and service in every aspect of our operation.

Short Term Objectives

As a short term objective, it is our intention to launch our business in the most cost effective way in order to achieve the greatest market penetration. This will be achieved by beginning with a press release to all of the specialist business magazines and publications.

Long Term Objectives

When our business has become a fully established success we will be looking towards franchising the concept throughout the United Kingdom . As a franchised company we will have to be in a position to demonstrate a successful method of running and controlling the business which can be set up and run in any part of the country with equal success. This will be achieved by constantly monitoring and adapting our advertising and marketing methods in order to develop such a system.

Key Personnel

At present the business is run by my wife and myself. When we have established and maintained a larger market share and the work load outweighs our resources, we will then employ the use of out workers to meet the demands of our clients.

Legal structure

Our business will be launched and trade under the name of Phoenix Business Plans. We will operate the business as a partnership between my wife, Helen Record and myself, Matthew Record.

Professional advisers

We have appointed the services of Paul Whitehead as our solicitor for the business. He has already drawn up a partnership agreement and will be consulted as and when the situation arises. Until our sales revenue exceeds the VAT registration threshold our financial records will be kept with the aid of the Simplex accounting system and will be updated on a weekly basis by Helen Record.

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