Business Plan Layout: Contents Page
The Executive Summary
The Nature of Our Business
- Position to Date
- Mission Statement
- Short Term Objectives
- Long Term Objectives
- Key Personnel
- Legal Structure
- Professional Advisers
Our Service
- How Our Plans Are Produced
- Our USP (Unique Selling Point)
- Testing
- Sales Materials and Special Offers
- Suppliers
The Market and The Competition
- Our Target Market
- Market Positioning
- Quantity of Clients
- Client Response
- The Competition
- Competition Price Comparison
The Marketing Plan
- Anticipated Demand
- Marketing Methods
- Attracting Clients
- Public Relations
The Operational Plan
- Our Location
- Client Support
- Service Plan
- Distribution Methods
- Making The Sale
- Samples
- Packaging
- Job Responsibilities
- Insurance
Financial Forecasts
- Profit and Loss Forecast
- Profit and Loss Explanatory Notes
- Cashflow Forecast
- Cashflow Forecast Explanatory Notes
- Balance Sheet Forecast
- Balance Sheet Explanatory Notes
Financial Requirements
- Required Finance
- Risks
