The Executive Summary
Phoenix Business Plans is a specialist fixed fee mail order service, launched to fill a niche that exists in the market place. We compile business plans rapidly and efficiently at a fraction of our competitors' prices, whilst maintaining the highest levels of quality and client satisfaction at all times. Our business is currently run by my wife and myself.
We have kept our overheads to an absolute minimum in order to offer the client a service which is both extremely competitive and of the highest professional standards. Working from an office within our home we produce all of the business plans ourselves.
There are currently 450,000 new businesses starting up in Britain each year and whilst some will begin without the preparation of a business plan and succeed, the law of averages dictates otherwise. Some will prepare a plan on their own, or with the aid of the bank's forms, they will manage to a certain degree but the majority will use the services of a business such as ourselves. By offering a low cost, fixed fee service we believe this will give us the competitive edge and our business will be a huge success.
Our service will mainly be advertised in specialist business start up magazines and with the use of direct mailings. Clients will respond to these advertisements and word of mouth recommendations to order a business plan. An in depth detailed questionnaire will then be dispatched and it is from this information we will compile their business plans. Continuous telephone and fax support will be made available for an unlimited period of time should the client have any queries regarding any aspect of their plan.
It is our intention to remain a mail order company and solely supply the UK market for the foreseeable future. When we have established ourselves as a market leader and control a large market share, we will then look to promote our business on an international scale. In the meantime, we will welcome overseas orders should the situation ever occur.
We will need an initial investment of £1600 to get the business established; £1000 of this we have ourselves and the remaining £600 will be supplied with the aid of a business loan repayable over 24 months. To begin with, we conservatively estimate to receive one or two orders a week increasing to between three and five by the end of the first year. Our fixed fee service is £110.00 with additional copies of the business plans at £10.00 respectively. With these figures we expect to complete the first year of trading with a little over £14,000 in the bank.
